Marketing the museum
Marketing the museum
| dc.contributor.author | McLean, Fiona | |
| dc.date.accessioned | 2016-05-06T07:55:05Z | |
| dc.date.accessioned | 2016-07-20T07:47:56Z | |
| dc.date.available | 2016-05-06T07:55:05Z | |
| dc.date.available | 2016-07-20T07:47:56Z | |
| dc.date.issued | 1997 | |
| dc.description | Includes bibliographical references (p. 232-245) and index. | en_US |
| dc.description.tableofcontents | The museum context -- The marketing context -- The museum's environment -- Museums and the public -- The museum's markets -- The museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort: Fictional case-study: Marketing plan for Currie Natural History Museum -- Future developments for marketing the museum | |
| dc.format.extent | 257 p. | |
| dc.identifier.isbn | 415103924 | |
| dc.identifier.uri | https://repository.museumsiam.org/handle/6622252777/35 | |
| dc.language.iso | en | en_US |
| dc.publisher | Routledge | en_US |
| dc.subject | Museums--Marketing | en_US |
| dc.subject | Museums--Management | en_US |
| dc.subject.lcc | AM121 .M4 1996 | |
| dc.subject.other | Museum in General | |
| dc.title | Marketing the museum | en_US |
| dc.type | Text | en_US |
| mods.genre | หนังสือวิชาการ |