Marketing the museum
Marketing the museum
File type
Date
1997
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge
Citation
Resource type
Rights
Licensed rights
Other title(s)
Authors
Editor(s)
Other contributor(s)
Interviewee
Interviewer
Abstract
Table of contents
The museum context -- The marketing context -- The museum's environment -- Museums and the public -- The museum's markets -- The museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort: Fictional case-study: Marketing plan for Currie Natural History Museum -- Future developments for marketing the museum
Description
Includes bibliographical references (p. 232-245) and index.