Design is storytelling

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dc.contributor.author Ellen Lupton
dc.contributor.editor Pamela Horn
dc.contributor.other Matthew Kennedy
dc.contributor.other Brooke Thyng
dc.contributor.other Jason Gottlieb
dc.contributor.other Morcos Key
dc.date.accessioned 2023-06-07T09:54:45Z
dc.date.available 2023-06-07T09:54:45Z
dc.date.copyright 2017
dc.date.issued 2023-06-07
dc.description.abstract Good design, like good storytelling, brings ideas to life. Design Is Storytelling is a playbook for creative thinking, showing designers how to use narrative techniques to create satisfying graphics, products, services, and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout, or public space uses form and communication to lead users on dynamic journeys.
dc.description.tableofcontents Overture 4--Foreword--Acknowledgments--Inciting incidents--Act 1|Action 14--Narrative arc--Hero's journey--Storyboard--Rule of threes--Scenario planning--Design fiction--Act 2|Emotion 56--Experience economy--Emotional journey--Co-creation--Persona--Emoji--Color and emotion--Act 3|Sensation 112--The gaze--Gestalt grouping--Affordance--Behavioral economics--Multisensory design--Aftermath clinic|Improve your classroom|Project Generator Takeaway|Storytelling Checklist Index 152
dc.format.extent 159
dc.format.mimetype application/pdf
dc.identifier.isbn 9781942303190
dc.identifier.uri https://repository.museumsiam.org/handle/6622252777/744
dc.language.iso eng
dc.publisher Cooper Hewitt, Smithsonian Design Museum
dc.rights.accessrights สงวนสิทธิ์ในการเข้าถึงภายในพื้นที่ของสถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติเท่านั้น
dc.rights.holder สถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติ
dc.rights.license ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)
dc.subject Ellen Lupton
dc.subject Design
dc.subject storytelling
dc.subject.other Design--Human factors
dc.subject.other Visual communication--Psychological aspects
dc.title Design is storytelling
dc.type Book
mods.genre หนังสือทั่วไป
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