Good design, like good storytelling, brings ideas to life. Design Is Storytelling is a playbook for creative thinking, showing designers how to use narrative techniques to create satisfying graphics, products, services, and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout, or public space uses form and communication to lead users on dynamic journeys.
Table of contents
Overture 4--Foreword--Acknowledgments--Inciting incidents--Act 1|Action 14--Narrative arc--Hero's journey--Storyboard--Rule of threes--Scenario planning--Design fiction--Act 2|Emotion 56--Experience economy--Emotional journey--Co-creation--Persona--Emoji--Color and emotion--Act 3|Sensation 112--The gaze--Gestalt grouping--Affordance--Behavioral economics--Multisensory design--Aftermath clinic|Improve your classroom|Project Generator Takeaway|Storytelling Checklist Index 152
