Membership marketing in the digital age : a handbook for museums and libraries

dc.contributor.author	Hines, Dana
dc.contributor.author	Rich, Patricia
dc.date.accessioned	2016-09-08T17:37:24Z
dc.date.available	2016-09-08T17:37:24Z
dc.date.issued	2016
dc.date.issuedBE	2016
dc.description	Includes bibliographical references and index.	en_US
dc.description.sponsorship	Rowman & Littlefield	en_US
dc.description.tableofcontents	Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.	en_US
dc.format.mimetype	application/pdf	en_US
dc.identifier.isbn	9781442259812 (pbk. : alk. paper)
dc.identifier.uri	https://repository.museumsiam.org/handle/6622252777/345
dc.language.iso	eng	en_US
dc.publisher	Rowman & Littlefield	en_US
dc.subject.other	Association marketing	en_US
dc.subject.other	Museum in General
dc.subject.other	Direct marketing	en_US
dc.title	Membership marketing in the digital age : a handbook for museums and libraries	en_US
dc.type	Text	en_US
mods.genre	หนังสือวิชาการ	en_US

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