Membership marketing in the digital age : a handbook for museums and libraries

dc.contributor.author Hines, Dana
dc.contributor.author Rich, Patricia
dc.date.accessioned 2016-09-08T17:37:24Z
dc.date.available 2016-09-08T17:37:24Z
dc.date.issued 2016
dc.description Includes bibliographical references and index. en_US
dc.description.sponsorship Rowman & Littlefield en_US
dc.description.tableofcontents Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies. en_US
dc.format.mimetype application/pdf en_US
dc.identifier.isbn 9781442259812 (pbk. : alk. paper)
dc.identifier.uri https://repository.museumsiam.org/handle/6622252777/345
dc.language.iso eng en_US
dc.publisher Rowman & Littlefield en_US
dc.subject.other Association marketing en_US
dc.subject.other Museum in General
dc.subject.other Direct marketing en_US
dc.title Membership marketing in the digital age : a handbook for museums and libraries en_US
dc.type Text en_US
mods.genre หนังสือวิชาการ en_US
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