Membership marketing in the digital age : a handbook for museums and libraries
Membership marketing in the digital age : a handbook for museums and libraries
dc.contributor.author | Hines, Dana | |
dc.contributor.author | Rich, Patricia | |
dc.date.accessioned | 2016-09-08T17:37:24Z | |
dc.date.available | 2016-09-08T17:37:24Z | |
dc.date.issued | 2016 | |
dc.description | Includes bibliographical references and index. | en_US |
dc.description.sponsorship | Rowman & Littlefield | en_US |
dc.description.tableofcontents | Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies. | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.identifier.isbn | 9781442259812 (pbk. : alk. paper) | |
dc.identifier.uri | https://repository.museumsiam.org/handle/6622252777/345 | |
dc.language.iso | eng | en_US |
dc.publisher | Rowman & Littlefield | en_US |
dc.subject.other | Association marketing | en_US |
dc.subject.other | Museum in General | |
dc.subject.other | Direct marketing | en_US |
dc.title | Membership marketing in the digital age : a handbook for museums and libraries | en_US |
dc.type | Text | en_US |
mods.genre | หนังสือวิชาการ | en_US |
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