Membership marketing in the digital age : a handbook for museums and libraries

File type
application/pdf
Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Rowman & Littlefield
Citation
Rights
Other title(s)
Authors
Hines, Dana
Rich, Patricia
Abstract
Table of contents
Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.
Description
Includes bibliographical references and index.
Sponsorship
Rowman & Littlefield
Keywords
Youtube