Browsing by Subject "Museums--Marketing"
Now showing 1 - 2 of 2
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    Fundraising and Strategic Planning : Innovative Approaches for Museums
    (Rowman & Littlefield, 2015) Decker, Juilee, editor
    Fundraising and Strategic Planning : Innovative Approaches for Museums appraise strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter and Indiegogo. [Provided by publisher]
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    Marketing the museum
    (Routledge, 1997) McLean, Fiona