Design is storytelling
Design is storytelling
File type
application/pdf
Date
2017
Journal Title
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Volume Title
Publisher
Cooper Hewitt, Smithsonian Design Museum
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Licensed rights
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Abstract
"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view." -- Publisher's description.
Table of contents
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.