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dc.contributor.authorPhilemon Bantimaroudis
dc.date.accessioned2018-10-24T04:30:14Z
dc.date.available2018-10-24T04:30:14Z
dc.date.issued2017
dc.identifier.isbn9781138944688
dc.identifier.urihttps://repository.museumsiam.org/handle/6622252777/448
dc.description.abstractThis book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors.en_US
dc.description.sponsorshipRoutledgeen_US
dc.description.tableofcontentsList of Figures and Tables Foreword: Setting Agendas in Cultural Markets Preface Acknowledgments Introduction Leisure Time, Creative Industries and Urban - Transformations Agenda-Setting Theory: A Brief History Agenda-Setting Influences at Different Levels Fragmentation of Agendas and Specialized Interests Organizations and Agenda Setting A Shift toward Culture What Drives the Agenda Setting Process? Relevance and Uncertainty Beyond the Need for Orientation Cultural Agenda Setting: Motivations and Orientations Are Cultural Experiences Relevant? Cultural Uncertainties Consumer Motivations in the Cultural Domain Cultural Markets, Organizations and Experiences Developments in the Cultural Domain Cultural Industries and Cultural Theorists Cultural Attributes Cultural Economics A Digital Culture Culture and Competition Culture in the Form of Texts Cultural Convergence "Rational Edutainment" and Popular Entertainment Concluding Remarks about Prominent Attributes Cultural Domain Cultural Segmentation and Media Agendas Segmented Agendas Geographic Agendas Demographic Agendas Lifestyle and Personality Agendas Popular and Rational" Agendas Multiculturalism and Cultural Agendas Concluding Remarks Cultural Agendas, Digital Technologies and Media Platforms The Transformation of Cultural Production A Record of Digital Transformations The New Agendas Promotion Agendas Content Agendas Technology Agendas Agenda-Setting Influences and Effects in the Cultural Domain Cultural Hierarchies and Prominence Salience: An Evolving Construct Media Salience Public Salience What Are the Main Influences of Cultural Agenda Setting? Organizational Agendas and Media Agendas Cultural Agenda Setting and Future Explorations Third Level and Agenda Melding สิ้นสุดการสนทนาผ่านแชท พิมพ์ข้อความ...en_US
dc.format.extent166en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherRoutledgeen_US
dc.subjectOrganizationsen_US
dc.subjectExperiencesen_US
dc.subjectCreatorsen_US
dc.subject.otherCultural Marketsen_US
dc.titleSetting Agendas in Cultural Marketsen_US
dc.title.alternativeOrganizations, Creators, Experiencesen_US
dc.typeTexten_US
dc.rights.licenseผลงานนี้เผยแพร่ภายใต้ลิขสิทธิ์ของของสถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติen_US
dc.rights.holderสถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติen_US
mods.genreหนังสือทั่วไปen_US
dc.rights.accessrightsสงวนสิทธิ์ในการเข้าถึงภายในพื้นที่ของสถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติเท่านั้นen_US


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