Setting Agendas in Cultural Markets
Issued Date
Resource Type
Language
eng
Text
Text
File Type
application/pdf
No. of Pages/File Size
166
ISBN
9781138944688
Rights Holder(s)
สถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติ
Alternative Title(s)
Organizations, Creators, Experiences
Author(s)
Abstract
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors.
Table of contents
List of Figures and Tables
Foreword: Setting Agendas in Cultural Markets
Preface
Acknowledgments
Introduction
Leisure Time, Creative Industries and Urban - Transformations
Agenda-Setting Theory: A Brief History
Agenda-Setting Influences at Different Levels
Fragmentation of Agendas and Specialized Interests
Organizations and Agenda Setting
A Shift toward Culture
What Drives the Agenda Setting Process?
Relevance and Uncertainty
Beyond the Need for Orientation
Cultural Agenda Setting: Motivations and Orientations
Are Cultural Experiences Relevant?
Cultural Uncertainties
Consumer Motivations in the Cultural Domain
Cultural Markets, Organizations and Experiences
Developments in the Cultural Domain
Cultural Industries and Cultural Theorists
Cultural Attributes
Cultural Economics
A Digital Culture
Culture and Competition
Culture in the Form of Texts
Cultural Convergence
"Rational Edutainment" and Popular Entertainment Concluding Remarks about Prominent Attributes Cultural Domain
Cultural Segmentation and Media Agendas
Segmented Agendas
Geographic Agendas
Demographic Agendas
Lifestyle and Personality Agendas
Popular and Rational" Agendas
Multiculturalism and Cultural Agendas
Concluding Remarks
Cultural Agendas, Digital Technologies and Media Platforms
The Transformation of Cultural Production
A Record of Digital Transformations
The New Agendas
Promotion Agendas
Content Agendas
Technology Agendas
Agenda-Setting Influences and Effects in the Cultural Domain
Cultural Hierarchies and Prominence
Salience: An Evolving Construct
Media Salience
Public Salience
What Are the Main Influences of Cultural Agenda Setting?
Organizational Agendas and Media Agendas
Cultural Agenda Setting and Future Explorations
Third Level and Agenda Melding
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