Browsing by Subject "Membership campaigns"
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ItemMuseum membership innovation : unlocking ideas for audience engagement and sustainable revenue(Rowman & Littlefield, 2022-02-02) Rosie SiemerMuseums are facing increasingly challenging times, times of financial change, changing culture trends, and changing societal and institutional needs. The historic shift in audience demographics, mindsets, and motiva-tions are compounded by changes in government funding, endowment losses,and corporate support models.