Browsing by Subject "Cultural Markets"
Now showing 1 - 1 of 1
  • Item
    Setting Agendas in Cultural Markets
    (Routledge, 2017) Philemon Bantimaroudis
    This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors.