Browsing by Author "Morcos Key"
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ItemDesign is storytelling(Cooper Hewitt, Smithsonian Design Museum, 2023-06-07) Ellen Lupton ; Pamela Horn ; Matthew Kennedy ; Brooke Thyng ; Jason Gottlieb ; Morcos KeyGood design, like good storytelling, brings ideas to life. Design Is Storytelling is a playbook for creative thinking, showing designers how to use narrative techniques to create satisfying graphics, products, services, and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout, or public space uses form and communication to lead users on dynamic journeys.